This is a question that it is easy to understand if you watch William Ury’s insightful TED Talk. It’s the realisation that there is a “third side”, often found in community, that can help solve the conflict between the parties to any dispute. It is the secret to conflict but also peace in the world.
This is also the inspiration for the middle part of the “e” in consensum’s logo, working with the two sides of the “e”. The third side can work with the each side to achieve perspective and find a solution that works for all. This is what we seek to do in consensum. There is a middle path.